Projects · Case study

Immersive Van Gogh Exhibit

United States, Canada and China · 2021-2023 · Immersive exhibition

A new perspective on Van Gogh's human and artistic legacy

Part of the international production chain  
Immersive Van Gogh Exhibit, the immersive room
The project

Immersive Van Gogh Exhibit is an immersive experience offering a new vision of the art and life of the celebrated painter Vincent van Gogh. Field A1 handled most of the show's worldwide adaptations.

The work, created by artist Massimiliano Siccardi, weaves reimagined Van Gogh paintings, Luca Longobardi's original score, and Vittorio Guidotti's art direction into a narrative journey that lets visitors discover the artist from a new perspective, in a one-of-a-kind experience. The work quickly rose to worldwide fame and was replicated in more than 20 cities across the United States, Canada and China, with the experience adapted to the needs of each location.

Immersive Van Gogh Exhibit established itself as a worldwide hit, with a record-breaking number of tickets sold.

The outcome

An immersive digital art experience offering a new vision of the life and art of Vincent van Gogh

Gallery
Immersive Van Gogh Exhibit, the immersive room
Immersive Van Gogh Exhibit, overall view
Immersive Van Gogh Exhibit, detail
Immersive Van Gogh Exhibit, the audience