Projects · Case study

Immersive Frida Kahlo

United States and Canada · 2021-2023 · Immersive exhibition

A digital tribute to the art, strength, and life of Frida Kahlo

Part of the international production chain  
Immersive Frida Kahlo, the immersive room
The project

Immersive Frida Kahlo brings the audience closer to the art and life of the extraordinary Mexican artist, a universal symbol of resilience and perseverance. Executive production by Field A1.

Through video projection, visitors are fully immersed in Frida Kahlo's colorful, vibrant world, with an intense telling of the events that made her an icon. Large-scale projections combine artworks, lifelike imagery, and imagined elements to convey the thinking and inner torments of one of the most beloved and popular artists of all time.

The project is created and directed by Massimiliano Siccardi, with an original score by Luca Longobardi and art direction by Vittorio Guidotti. It traveled to several major venues across the United States and Canada, meeting with remarkable public success.

The outcome

An immersive art experience that draws the audience into the vibrant, colorful world of the great Mexican artist

Gallery
Immersive Frida Kahlo, the immersive room
Immersive Frida Kahlo, overall view
Immersive Frida Kahlo, detail
Immersive Frida Kahlo, the audience